A casino is a place where people come to gamble, drink and eat. Its flashy decorations and upbeat music create an energy that’s hard to ignore, and even the most jaded patrons can be swept up in the excitement. From classic table games that test a player’s skill to slot machines that are easy to master and offer a more laid back approach to gambling, casinos have something for everyone.

Beneath the flashy lights and free cocktails, casinos are actually quite complex structures, engineered to slowly bleed their patrons of their cash. For years mathematically inclined minds have tried to turn the tables, using their knowledge of probability and game theory to beat the house. One of the most famous examples occurred when a group of physicists visited Las Vegas, and local papers ran the headline, “Physicists in Town, Lowest Casino Take Ever.”

Besides the main gambling floor, many casinos offer other entertainment options like restaurants, spas and hotels. With the right marketing, a casino can attract a more diverse audience and increase overall revenue.

To maximize your casino’s potential, be sure to include messaging and targeting that focuses on events and group business. Cvent’s Competitive Ads put your casino in front of event planners with similar interests and target markets, allowing you to earn group business that may not be otherwise available. Plus, our Search Ads give you prominent exposure when planners are actively researching solutions at the time they’re most likely to act.